Each season I see many collections I like, some I feel quite fascinated about and a few I totally fall in love with. The Emporio Armani spring/summer collection 2017 belongs to this third group.
I discover an upcoming spring/summer collection that is clean, crisp and yet unique like a fingerprint. Most brands are demanding functionality as the most important feature for their collections. The looks are more casual and far away from the previous skinny trends. New shapes create a sportive look.
Who expected to see a colorful explosion is gonna be quite disappointed by a color palette that ranges from the Armani typical shades of gray, blue and greens up to highlights like electrifying red.
Bomber jackets and trench coats are presented as the new must-haves and give volume to clearly emaciated bodies of the male models. I can’t hide a smile and grab a piece of cake to enjoy while watching the rest of the show.
In a time of which it seems that everybody is searching for an identity, this collection fulfills this omnipresent wish by using style elements like the fingerprint. It´s about standing out and not to fade away into the crowd.
Finding identity nowadays seems more like searching for the holy grail at times where mega stores like HM or Primark flood the market with cheap and meaningless clothes. The Armani collection is the perfect chance to pick out some individual pieces that give your wardrobe an unique look.